Steel King Industries Announces Strategic Collaboration with Automha Americas to Provide Pallet Runner™ - Deep Lane Storage Systems

The collaboration leverages Steel King’s expertise in designing and manufacturing high-quality pallet rack systems with Automha's cutting-edge Pallet Runner pallet shuttle technology for businesses seeking optimal warehouse management

Tuesday, March 12, 2024

Stevens Point, WI — March 12, 2024 — Steel King Industries, a leading manufacturer of storage rack and material handling products announced that the company has collaborated with Automha Americas, a pioneering pallet shuttle provider. This collaboration brings together two industry leaders to enhance warehouse efficiency and storage capabilities.
This collaboration allows Steel King to provide Automha’s Pallet Runner deep lane storage system to its client and distributor base. The lithium-ion powered Pallet Runner efficiently moves pallets in and out of high-density storage lanes. Steel King will include Pallet Runner as a turnkey solution for companies looking to streamline their storage processes, reduce operational costs, and ensure a competitive edge in the rapidly evolving market.
“We are excited about the combination created by partnering with Automha,” said Don Heemstra, VP of Sales and Marketing for Steel King. “The integration of Automha's pallet shuttle technology with Steel King’s pallet rack systems will offer end users increased automation, efficiency, and flexibility, “This collaboration will help deliver a seamless integration of our robust pallet rack systems with Automha's innovative pallet shuttle technology. Together, we are committed to providing our clients with state-of-the-art warehouse solutions that elevate their operational efficiency and productivity."
Especially suited to applications with high volume SKU’s, Pallets are loaded into the system by lift truck and transported into deep lanes by the Pallet Runner cart. Once the load is positioned the cart returns to the front of the system to receive the next pallet. The cart does the deep lane transport within the rack while the lift truck operator travels only between load source and lane entry. This maximizes productivity and minimizes travel distance both for loading and unloading of product.
The joint venture between Steel King Industries and Automha signifies a commitment to pushing the boundaries of warehouse technology.
“There are several similarities between Steel King and Automha Americas” said Steve Dale, Vice President, Automha Americas Automation Corp. “Both companies are family-owned and operated and share a passion for producing the highest quality products. These business philosophies are the foundation of the collaboration between Steel King and Automha Americas in providing clients with the highest quality deep lane semi-automated storage system. Clients will benefit from Steel King’s extensive engineering experience and Automha’s vast automation and manufacturing capabilities.”
About Automha Americas
Headquartered in Oakville, Ontario, Automha provides clients with a wide variety of services including consultation, design, engineering, and installation for the entire Automha product line.
Automha Americas places high importance on providing its clients with the best possible after-market service and support (severely lacking in this segment of our industry). With a fully stocked parts center located in Buffalo, New York, service is performed by Automha’s own, factory-trained technicians.
About Steel King Industries
Since 1970, Steel King Industries has been manufacturing a full line of material handling products, including selective pallet racks, dynamic flow storage systems, cantilever racks, portable racks, and custom shipping racks, along with industrial steel containers and guard railing. Products are made using only U.S. steel. Innovation, customization, and design strength have earned Steel King the reputation as a leader in the material-handling marketplace. Headquartered in Stevens Point, WI, the company has over 500 employees with manufacturing facilities in Stevens Point and New London, WI and Rome, GA. For more information, visit
Steel King Industries, Inc.

Don Heemstra, VP Sales & Marketing

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