BOSTONtec is seeking a highly motivated and skilled Digital Marketing Specialist to join our Marketing team of three. This role is pivotal in driving our digital inbound marketing initiatives, including Search Engine Marketing (SEM) and content creation. The ideal candidate will be a dynamic individual capable of navigating the distinct markets and customer needs of both the Case Systems and BOSTONtec brands, ensuring the delivery of engaging and effective marketing campaigns.
Requirements:
Key Responsibilities:
Search Engine Optimization (SEO) Research and Strategy: Conduct comprehensive SEO research and develop strategies and tactics to increase organic search visibility.
Pay-Per-Click (PPC) Programs: Design, implement, and manage PPC campaigns to maximize Return-on-investment. Monitor campaign performance and adjust strategies as needed.
Content Planning: In cooperation with the Marketing Manager and the Marketing team, plan content calendars for blogs, social media, and email campaigns to drive engagement and traffic.
Content Creation: Help produce high-quality, engaging content for various channels in cooperation with the rest of the marketing team, including contributions to graphic design and/or video content.
Customer Journeys & Segmentation: Refine and build-out existing customer segmentation in the Customer Relationship Management (CRM) system. Map out customer journeys to enhance the customer experience, engagement, and support sales team efforts.
Performance Measurement: Measure and report on the performance of digital initiatives.
Posted Date | 2/26/24 |
Company | BOSTONtec, Inc. |
Company Division | BOSTONtec Inc. |
Type | Full Time |
Contact | Nina Neuschuetz |
Phone | 989.496.0451 |
nina.neuschuetz@bostontec.com | |
Address | 2700 James Savage Road Midland Michigan 48642 |
Categories |
Marketing |