Demand Generation & Brand Strategist

Join our team and make a difference! If you are a creative and strategic thinker with a passion for branding and marketing, we invite you to apply and be part of our exciting journey towards growth and success.

Overview of Role:

As a Demand Generation and Brand Strategist at DCPerform, you'll play a pivotal role in shaping our presence in the marketplace and expanding our portfolio of associated brands. We’re in a transformative phase in our company's journey. We're seeking an individual who will drive and support our demand generation and marketing efforts while bringing fresh and strategic ideas to the table. In this role, you will be more than marketing support; you will be an integral part of our growth strategy.

Day-to-day Responsibilities:

•  Manage and assist with tasks across multiple brands within the organization.
• Prepare and coordinate tradeshows and events.
• Create engaging and compelling social media content (video, static, written)
• Generate written blog content aligned with brand messaging.
• Support the sales team during sales cycle with compelling messaging and proposal enhancements.

Skill Requirements:

• Intermediate to advanced graphic design skills.
• Proficiency in WordPress, including the ability to create, upload, and design blog content and make website updates.
• Advanced PowerPoint design skills.
• In-depth knowledge of various social media platforms.
• Proficiency in video production and editing.
• Ability to develop and manage social media content calendars and planning.

Characteristics:

•  Tech-savvy, with desire and aptitude for leading edge emerging technologies and industry trends.
• Excellent public speaking, presentation, and personal engagement skills.
• Highly organized with a keen eye for detail.
• Consummate team player with infectious energy and professional poise.

Programs/Platforms

• Adobe Products (Illustrator, Photoshop, Premiere)
• Microsoft Suite
• Canva
• LinkedIn
• Twitter
• WordPress

Education/Experience

• Educational Background: bachelor’s degree - or experience and tech skills to match
• Professional Experience: A minimum of 2 years professional experience in marketing, branding, or a related role, with a strong emphasis on graphic design, content creation, and digital marketing
• Experience in a similar industry or with multiple brands is a plus.